media theory revision aqa this video will be about intersectionality by bell hooks the basic overview is that hook draws attention to the universal silence in the media slash taboo nature regarding the black female experience what this suggests is that hook believes the media brushes over black females in their products which overall is damaging and could create pejorative stereotypes this theory is good to state what her opinion would be based off what text you are studying would she be for or against that product if it shows positive reflections of black women it is evident to suggest that she would be for that media product but if the instant immediate product shies away from this topic she would be against its values putting this theory into practice with this theory is great to add into an essay when explaining gender or race representations in the csp that you’re writing about you would want to add in what you assume her opinion would be based off of her initial theory for example in the media advertisements bell hooks would be unappreciative of school’s representation as the women have been hypersexualized and objectified plus the additional knowledge that there are no black women in the mists this overall still creates a taboo nature of black women and conforms to straying away from the topic in contrast bell hooks would appreciate maybelline’s attitudes of black women in this advertisement the star appeal of shayla is equally as important as manny mua’s appearance overall the meson sen and non-verbal code in the sequence show shayla to be an empowered woman for auditory representation an example is the hand on hip pose sholey uses towards the end paired with the direct mode of address personifies the ideology that she’s a confident and empowered woman this representation of shayla goes against the normal silence henceforth emphasizing why bell hooks would be gratified by this advert unlike school a quote to emphasize what her opinions are and her disagreements with the conventions used in mainstream media dominator culture has tried to keep us all afraid to make us choose safety instead of risk sameness instead of diversity moving through that fear finding out what connects us reveling in our differences this is the process that brings us closer that gives us a world of shared values of meaningful community further analysis bell hooks theory can also link into the studies of teen vogue the voice online men’s health and o’conley as well as the studies of maybelline and score simple application of the theory to these texts teen vogue bell hooks would be full as it is a platform to empower women and doesn’t avoid sharing stories about black women eg the article zendaya got braids the voice bell hook should also be for this product as it helps give a black british readership a voice something which is often unavailable in mainstream media it also covers black female identities on many occasions eg an article applauding tv star sophie oconedo’s achievements men’s health bell hooks will be against this publication as it’s purely about men’s fitness henceforth holds no important or progressive representations on black females and finally o’conley bell hooks before this publication as it uses laudatory representations of black females in their article e.g melton absil former detainee activist article you