This video will be about intersectionality by bell hooks. The basic overview is that hooks draw attention to the universal silence in the media and the taboo nature regarding the black female experience. This suggests that hooks believe the media brushes over black females in their products, which is damaging and could create pejorative stereotypes. This theory is good for stating her opinion based on the text you are studying. For example, would she be for or against that product if it shows positive reflections of black women? It is evident to suggest that she would be for that media product, but if the product shies away from this topic, she would be against its values.
Putting this theory into practice and adding it to an essay when explaining gender or race representations in the CSP you’re writing about is excellent. You should add what you assume her opinion would be based on her initial theory. For example, in media advertisements, bell hooks would be unappreciative of the school’s representation as the women have been hypersexualized and objectified. Plus, the additional knowledge that there are no black women in this still creates a taboo nature of black women and conforms to straying away from the topic. In contrast, bell hooks would appreciate Maybelline’s attitudes toward black women in this advertisement. The star appeal of Shayla is equally as crucial as Manny Mua’s appearance. Overall, the sequence’s meson sen and non-verbal code show Shayla to be an empowered woman. For auditory representation, an example is the hand-on-hip pose Shayla uses towards the end, paired with the direct mode of address personifies the ideology that she’s a confident and empowered woman. This representation of Shayla goes against the usual silence, henceforth emphasizing why bell hooks would be gratified by this advert, unlike school.
A quote to emphasize what her opinions are and her disagreements with the conventions used in mainstream media: “Dominator culture has tried to keep us all afraid, to make us choose safety instead of risk, sameness instead of diversity. Moving through that fear, finding out what connects us, and reveling in our differences, this process brings us closer, giving us a world of shared values, of meaningful community.”
Further analysis: bell hooks’ theory can also link to the studies of Teen Vogue, The Voice Online, Men’s Health, and O’Conley, as well as the studies of Maybelline and Score. A simple application of the theory to these texts: Teen Vogue – bell hooks would be for it as it is a platform to empower women and doesn’t avoid sharing stories about black women, e.g., the article “Zendaya Got Braids.” The Voice – bell hooks should also be for this product as it helps give a black British readership a voice, which is often unavailable in mainstream media. It also covers black female identities on many occasions, e.g., an article applauding TV star Sophie Oconedo’s achievements. Men’s Health – bell hooks would be against this publication as it’s purely about men’s fitness, henceforth, holds no influential or progressive representations of black females. Finally, O’Conley – bell hooks would be for this publication as it uses laudatory representations of black females in their articles, e.g., Melton Absil, former detainee activist article.